We’ve been hard at work improving our customers’ experience across Poloniex. We are proud to announce the latest (and biggest) redesign - our exchange. Improving the exchange experience has been on our wishlist for a while and we’re excited to be bringing a better trading experience to our customers today.
Tackling a complete overhaul of our exchange was not a simple task. Months of planning, testing, and building went into delivering the new exchange we’re releasing today. Read on to hear more from Alie on our Product Design team about the redesign process and how we landed on the design that is going live today!
As the Senior Product Designer at Poloniex, I’ve been looking forward to bringing an improved web trading experience to our customers for a while now. Seeing how our mobile app traders reacted to our app trading redesign last year made the Product Design team feel ready to jump in to redesigning the core of Poloniex, our web exchange.
I’m excited to walk you through the stages of our redesign process and show you a sneak peek at some of the different designs we’ve worked on over the past few months.
We started the design process by identifying every issue that existed in the legacy experience. Between analyzing customer feedback and using our knowledge of best practices, it was clear that the biggest problem was the page layout. Traders had to scroll up and down the exchange page to view all of the relevant market information which slowed them down and caused them to miss out on trades. Solving for this in our redesign would be a big win for our traders.
Define and Design
Once we had our list of what we wanted to accomplish, we got to work sketching out possible solutions. Our first priority was to fit all the components on one screen without the need for scrolling. Initially this seemed like a simple task but once we started sketching, we quickly realized there were dozens of different ways we could layout the exchange…and we explored each and every one. Each new design uncovered more questions about what was most important to our customers when they trade.
As each question came up, we turned to our customers. In speaking with some of our most active traders, we had a better understanding of what was most important for them when they’re trading and ultimately informed which direction we took with this redesign. Once we were feeling confident about a core set of designs, we presented them to our customers and learned which they preferred, what they disliked, and how they interacted while trading. We digested this feedback and used it to inform our final design.
Today we’re releasing the final design where the trading form is fixed to the left side of the screen, the order book is stacked, market trades and my trades are combined into a unified Trade History, and customers can see (and save) their Favorites markets on the exchange. Most importantly, no scrolling is required. Everything you need to see when you’re trading is now right in front of you.
Continue to Improve
Just because our exchange redesign is live does not mean the design process is over. One of the most important parts of the design process is to iterate and continue improving post launch. We will keep using our internal data and collecting customers’ feedback to continue our process of making Poloniex the best trading experience for our users.